e-commerce
INDIAN, AMERICAN AND CHINESE ARE THE TOP CUISINES INDIA LOVES: UBER EATS
MUMBAI: Uber Eats, the world’s largest food delivery network, today revealed a comparative snapshot of India’s most loved cuisines.
Despite India’s rising love for international cuisines, Uber Eats’ order analysis of the last 6 months reveals that Indian cuisine took the top spot as the most savored across the country, followed by American and Chinese. Hyderabad, Delhi and Chennai are the top cities that order the maximum Indian cuisine.
Interestingly, for breakfast, it was variations of Indian cuisine all the way with Paratha, Masala Dosa, Poha, Idli and Samosa being the top 5 items ordered.
Deepak Reddy – Head of Central Operations – Uber Eats India said, “While Indian cuisine still stands as the consumer’s top food preference in the country, there is a huge demand for a larger choice and selection of cuisines. At Uber Eats, our aim is to ensure that consumers have access to the cuisines of their choice wherever they may be. We stay committed to onboard unique restaurants on our platform and make greater choices available for consumers, so that they can enjoy their favorite meals delivered right at their doorstep or office desk at the tap of a button.”
Between breads: According to the analysis, the cities of Indore, Delhi and Bengaluru recorded the highest cravings for classic American food, with Veg Hot Dog and Chicken Burgers topping charts.
Love for Indo-Chinese: In 2018, cities that craved the flavors of China are Delhi, Hyderabad and Mumbai. While Delhi ordered baskets full of chilli potatoes, Mumbai loves a full-fledged Chinese meal inclusive of Fried Rice and Chicken Chilli Gravy
Say cheese: Another global sensation savored across the nation – Italian. Mumbai recorded the highest number of orders for cheesy Italian delights. Not far behind, Delhi and
Pune gobbled down large quantities of flavorful Italian food, mainly consisting of cheese loaded pizzas.
Thai-tanic: Indians love relishing tangy and spicy flavors of Thai food. The popularity of this cuisine is seen highest among the cities of Bengaluru, Chennai and Pune.
Middle-Eastern Delights: Interestingly, Chennai, Bengaluru and Coimbatore are the top three cities that opted for middle-eastern dishes.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
