iWorld
In-depth analytics helps retain customers & reduce churn, says Corpus COO
MUMBAI: Do you want to retain your audience? Do you want to know who your right audience is and how to acquire them? Do you want to improve your content and marketing ROI?
OTT content creation is not a problem anymore but retaining viewership is a task. Imagine working super hard for months to create a masterpiece. You finally get a gallery to showcase it, but the gallery officials won’t tell you how many tickets they sell, who visits the gallery or the number of people who entered the area where your masterpiece is showcased or even the number of people who actually stopped to look at your art.
“Viewers are moving more towards over the top (OTT) video content, but the varied and flexible set of content options is increasing ongoing customer churn. Getting to the hearts and minds of OTT content viewers has never been easier; so understanding customer characteristics and isolating the churn symptoms are two important factors that form the base for a strong analytics engine,” said Corpus Media Labs COO Dave Maan.” Mann says, “In-depth Content and App analytics surely helps OTT providers retain customers and reduce churn.”
Corpus Advanced Analytics leverage OTT real-time viewer watch data, user wise and device wise usage data which are generated on an interactive real-time customizable dashboard on the Corpus Video Platform. Corpus enables an OTT provider with indicative analytics engine which is based on deep learning algorithms. Leveraging the results generated from these algorithms, Corpus advanced analytics engine can give an OTT provider the ability to make a recommendation that statistically will give them the results that they are looking for.
The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results. Corpus platform helps the OTT providers and the content owners achieve the following:
Track Viewer’s App journey
User and device wise usage data to provide market intelligence to marketing and network operations teams to take informed decisions
Reporting tools allows query based extraction of data to bring sense to the services provided
Advertising and Content recommendation to users such as most trending or most popular content being watched on the network, thus increasing user engagement
Real-time dashboard of analytics to get a quick glance of the load and usage pattern across multiple geographies
Registrations and subscription management
Measuring and monitoring video consumption
“Corpus Advanced Analytics engine provides our customers with all the insights needed to achieve effective OTT business outcomes and helps them make decisions about which programming choices they need to make and how to market to their audiences for effective, repeatable and predictable up-sell and cross-sell opportunities. This engine enables our customers to stay ahead in the existing OTT landscape,” Maan added.
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OTT: Videos’ augmented quality, content search & personalised recommendations vital, says Corpus COO
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
