iWorld
HBO asia partners with Viu on viu original “The Bridge”
MUMBAI: Today, HBO Asia and Viu, a leading OTT Video service by PCCW and Vuclip, announce that the Viu Original “The Bridge” licensed by Endemol Shine Group, will be available on HBO Asia’s channels and services throughout Asia. From November 26th, 2018, the show will be available day and date on Viu in all available markets and on HBO, HBO GO and HBO ON DEMAND in the following countries: Brunei, Cambodia, Hong Kong, Indonesia, Macau, Maldives, Mongolia, Myanmar, Palau, Papua New Guinea, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. Fans of Viu Originals will now have the opportunity to view this latest adaptation of global phenomenon, “The Bridge,” on multiple platforms.
“HBO Asia is committed to quality original local programming and working with Viu on ‘The Bridge’ is another step towards that,” said Jonathan Spink, CEO, HBO Asia. “This adaptation of ‘The Bridge’ will add to our ever-growing line up of Asian Original content that will resonate with audiences in the region and around the world.”
“Our approach is not just to produce great content, but also continue investing in the local ecosystem by providing a platform for sustained growth. It is great to partner with HBO Asia on the Bridge, because they share our vision and passion when it comes to Original content,” said Kingsley Warner, Country Manager Malaysia and Executive Producer of The Bridge, Malaysia and Singapore.
Viu is working with longtime partner, Double Vision, to produce a Malaysia-Singapore localised, ten-episode adaptation of global phenomenon, The Bridge, starring Bront Palarae, Rebecca Lim, Cheryl Samad and Tony Eusoff. The Bridge will be directed by Lee Thean-jeen and Jason Chong. A body is found on the border of two countries, Malaysia and Singapore, forcing an investigator from each country to work together to solve the case. This is a licensed format from international production and distribution house, Endemol Shine Group and is a compelling storyline which lends itself to great localization.
The Bridge (Bron/Broen) was originally created and written by Hans Rosenfeldt as a joint production of Sweden’s Filmlance International, part of Endemol Shine Group and Denmark’s Nimbus Film. The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, with from Norvision and in co-operation with Malmö Stad.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
