Gaming
Game4u launches its new property – ‘Game4u PlayPad’
MUMBAI: Game4u, the specialist retailer of videogame products and the retail arm of Milestone Interactive Group has launched its new property – ‘Game4u PlayPad’. The property which is parties for gamers will take place on a regular basis, where enthusiasts come together to enjoy the latest games. The first PlayPad Night took place on 15th February, 2014 in Mumbai, with a turnout of 45 casual gamers.
Hosted by Game4u, the PlayPad gaming nights are designed with the objective of spreading the brand message of making gaming a primary medium of entertainment and recreation amongst the young adults. Game4u will host customized gaming parties, wherein a group of 20 gamers can come together at one place and play various single player or multiplayer games. The parties will be executed with specialized themes across different venues.
For the PlayPad Nights, Game4u has got on board energy drink ‘Red Bull’ and ‘Debonairs Pizza’ as brand partners. Game4u will also be conducting an online and offline gaming competition to find out the most eligible gamer amongst all.
Contests across social media will be held, where the fans get a chance to have a gaming party thrown at their place. As a part of giveaways, Game4u will be offering gaming merchandise, partner merchandise, Team Elite memberships, and discount coupons.
Commenting on the launch of Game4u PlayPad, Mr. Jayont R Sharma, Chairman and CEO, Milestone Interactive Group said, “We are very excited to bring the Game4u PlayPad concept to our consumers. With this initiative we are looking to spread awareness about gaming and build an extensive gaming community across all age groups. We are hoping to interact with our consumers at a more personal level and are looking make gaming a cult phenomenon, like it is in some of the other countries.”
He further added, “We are starting Game4u PlayPad with Mumbai and will soon take it to other cities in the coming months.”
On partnering with Game4u, Mr. Yogesh Parekh, Director, Diwa Hospitalty said, “”Debonairs Pizza is sporty and targeted to the youth of India as much as families. We at Debonairs Pizza believe that pizza brings us together and is, in itself, a reason to celebrate with those we love by simply Tucking in! Gaming and sport also share the same vein of achievement and unity as Debonairs Pizza, hence the association with Game4u was a complete harmony!”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
