iWorld
Five Reasons Why Hotstar is Hot
With 10 million users in just 40 days, it set a benchmark in the digital space. In a record time span, Hotstar the new app from the Star India network, catapulted the audience’s attention and is showing continued signs of growth.
While VOD platforms are being selective in drawing up their content map, Hotstar has opened its large library for users, that too in regional languages. With smartphones increasingly altering the consumption landscape in the country, Indiantelevision.com gives you five reasons why this is a must have app for your phones.
A rich video experience
Gone are the days when enthusiasm levels of experiencing a video would be marred by buffering issues. Through almost zero buffering, the app claims that it can change the pixel value of the content depending on the bandwidth so that users witness uninterrupted services. In layman’s terms, when the bandwidth decreases, the video will continue playing but there will be a decline in the HD pixilation value. Video is downward optimized to playback continuously in as little as 64 kbps.
Want IPL, download Hotstar!
With the eighth season of India Kya Tyohar returning, the Indian Premier League (IPL) is one of the biggest event on the sports calendar this year. Therefore, it is imperative that you download the app so that you don’t miss out on your favourite Kolkata Knight Riders or Chennai Super Kings scoring some brilliant wins on the palm of your hands.
Novi Digital Entertainment, a unit of Star India, which owns the digital rights of the Indian Premier League, will stream this glitzy event on the VOD platform in its first such endeavour. Plus, in this cricket event, India has no fears of losing in the semi finals. Everyone is a winner here including Stuart Binny!
India’s content hub
Where will you find 20,000 hours of content, across languages including 12 plus full length TV shows, 500 plus movies and live screening of popular sports like cricket, football, tennis and kabaddi on a single platform? The answer is – Hotstar!
In a first for India, Indya Interactive Services (which runs Hotstar.com) earlier premiered the Star Guild Awards 2015 on the video on demand service on 17 January. The award function was aired on Star Plus a day later on 18 January. It recently also premiered Bollywood movies like Baby and Roy first on the platform, much before the world TV premieres. Star India also recently acquired the weekly film and entertainment broadsheet Screen from the Express Group. Content from here will now move to digital as the print edition gets closed. Hotstar is definitely turning hotter!
Marketers, catch up with your digital audiences
Marketers and brands dread when audiences click on the tiny yet powerful option Skip This Ad Now. Weeks of ideation and production of a costly advertisement that is invested on digital mediums, goes down the drain. But fret not, Hotstar does not allow this potent option as audiences have to witness the ads. Besides, consumers wouldn’t mind the same as fresh as well as nostalgic content like Sarabhai versus Sarabhai too is up for grabs. With the India-Pakistan match during the World Cup receiving 25 million views on digital, there is a large chunk of young audiences that can’t be missed by marketers and brands alike.
Personalization and availability across devices
The app allows users to create their own playlists with content they curate for at leisure viewing. Individual episodes, movies, full collections of even movies can be curated. It has also managed to do the impossible as it unites a diverse range of mobile phone users. It doesn’t matter if you own a Samsung or an iPhone, it is compatible for Android, iOS and Nokia ASHA users too.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
