iWorld
Firstpost celebrates phenomenal success of 9 months season 2
MUMBAI: Close at the heels of its 7-year celebration, Firstpost achieves another milestone that of its popular web-series – 9 Months Season 2, India’s first and only comprehensive show on pregnancy and childcare recording a remarkable 11.8 million views across platforms. Adding to that, the show has gained traction as the go-to guide for new parents amassed a reach of 20 million and 43,000 engagements in form of reactions, comments and shares on the on Facebook. The show has been highly appreciated by the audience for delivering high-quality and valuable content for new parents.
As India’s largest and premier platform for digital news, analysis and opinions, Firstpost has successfully delivered clutter-breaking, innovative content. With the success of 9 Months Season 1 that captured the nine months of pregnancy, Season 2 dealt with the 0 to 1 year of a baby’s life. In collaboration with Tickled Media’s theindusparent.com, the show witnessed the presence of some of the most reputed experts, opinion makers and celebrities who came onboard to share their personal experiences.
Commenting on the success of season 2, Firstpost, Business Head, Azim Lalani said:9 Months has once again stipulated that Firstpost is truly delivering innovative content in captivating formats. We remain committed to delivering excellent content to our audiences. We’re on the right path and are coming up with many more intellectual properties which have never been done before. We are excited with this new revenue stream which has enhanced our brand value and business manifold. The show was distributed on 5 different platforms and that goes to show we are considered a valuable partner. This is a feather in our caps and I thank all the brands who have partnered with us.
Anchored by Meghna Pant -Presented by Baby Dove, powered by Huggies, in association with Kansai Nerolac Paints Limited and Eureka Forbes, the web-series covered the entire gamut right from lactation, check-lists for bringing the baby home, skin-care essentials, sleeping patterns, dietary needs, impact of colors, mental and behavioural development as well as a mother’s health-care post-partum and a host of other subjects.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
