iWorld
Eros Now’s original series Side Hero trailer generates over 10 million views in less than a week
Mumbai, September 24, 2018: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment, recently launched the official trailer of its first original series – Side Hero on September 18th, has garnered more than 10 million views online. The eight-episode series has begun streaming today, September 24th. The trailer was launched less than a week ago and has since garnered more than 10 million online views, making it the most watched trailer of any Indian OTT original.
The Side Hero trailer, a unique binge-worthy show taking a stab at “cringe” comedy, based on the life of actor Kunaal Roy Kapur, has generated large online appeal and is now the only original series on any Indian OTT platform to receive such viewership in barely a week. Prior to the series’ launch on Eros Now, the poster and trailer announcement had also seen the highest level of engagement and trended number 1 on Twitter.
The show and hashtag #SideHero picked up buzz on Twitter prior to its trailer launch for its innovative high-level consumer engagement activities. The digital campaign included fun spoofs and memes of a morphed Kunaal Roy Kapur on super-hit movie posters like Bajirao Mastani, Bahubali, Ra.one and more, extending the OTT platform’s vibrant personality to the show itself. Kunaal’s first Side Hero meme was announced through his debut on social media sites like Instagram and Twitter.
The digital campaign also ran an exciting contest campaign #HowToBeAHeroIn7Days on @ErosNow twitter page to engage with audiences with the winner bagging an opportunity to be part of an upcoming Eros Now original. The noise and excitement around the trailer and show was further amplified by having an experiential on-the-ground activity with open air screenings for social media influencers with the all-star cast. Apart from the social media buzz, the trailer and show build up was backed by a robust 360° marketing campaign that strategically encompassed elements such as on-air promotions, on-ground associations, radio spots and various PR tools, making it an impactful campaign.
Commenting on the occasion, Ridhima Lulla, Chief Content Officer, Eros Group said, “We are thrilled with the phenomenal response Side Hero’s trailer has received. The entire social media campaign with its innovations has been instrumental in driving maximum viewership towards the trailer and building curiosity around the series. This accomplishment is testament to our belief in constantly testing waters, being relevant yet different and launching our first show in an unusual comic space. We hope to receive the same appreciation for the series as well which launched today on Eros Now.”
Side Hero is directed by Rohan Sippy and stars Kunaal Roy Kapur and Gauahar Khan as lead actors. All the episodes of the show are streaming now and available for binge viewing for INR 49 and INR 99 per month on Eros Now.
Catch the trailer of Side Hero: https://erosnow.com/movie/watch/1063782/an-eros-now-original-series/6893259/sidehero:-official-trailer
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
