iWorld
Eros Now partners with ROKKI to offer AirAsia WiFi users best of Indian entertainment and discounted subscription plan vouchers
MUMBAI: Eros Now, a premier Indian OTT entertainment platform with more than 154 million registered users, today announced its partnership with ROKKI, AirAsia’s in-flight WiFi service provider. The partnership will provide access to the on-demand platform’s programming using guests’ own devices while on board WiFi-enabled AirAsia flights. The alliance aims at upping the entertainment quotient by enhancing passengers in-flight experience through access to the vast content library of Eros Now.
The need to stay online and engaged to digital devices has become a way of life for people across the globe. Eros Now’s partnership with ROKKI addresses this by providing access to preferred content in the air aimed at enhancing the travel experience by offering a seamless viewing experience.
Powered by ROKKI, AirAsia WiFi will host a variety of Eros Now’s compelling content that guests can watch for free. It will also host a microsite that will enable guests to discover more of the OTT platform’s offerings and purchase discounted subscription plan vouchers on board. The voucher offers one-month access to the OTT platform’s premium content that boasts over 12,000 Bollywood movies, original shows, Quickies, music and other content available on the digital video streaming platform.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said “On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight WiFi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more.”
Sargunan Seenivasan, Head of ROKKI, said, “In line with ROKKI’s continuous efforts to transform the inflight experience through our key offerings – entertainment, connectivity, and e-commerce – our partnership with Eros Now is another step towards creating a dynamic and engaging experience through content-driven commerce. Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from inflight to onground seamlessly.”
Eros Now taps the on-the-go audience and enhances the inflight experience for guests travelling on WiFi-enabled AirAsia flights powered by ROKKI.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
