iWorld
Eros Now Partners with Leading Indian Digital Marketplace FreeCharge to Grow Customer Base
Mumbai: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India's leading digital marketplaces for financial services and products. Through this association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, this alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.
India is a fast growing market for the digitization of services, be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 2023[1], which reflects the fast pace at which the digital payment space in India is growing. There is no doubt that sooner than we would know, the digital payments system will make way to the interiors in the same capacity as it has captured the urban markets.
Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems is currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”
Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
