iWorld
Cheekatilo shines in the dark with record debut on Prime Video
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
MUMBAI: Sometimes, the darkest stories travel the farthest. Prime Video’s latest Telugu original Cheekatilo has done exactly that, clocking a record-breaking launch week and emerging as the most-streamed south original movie on the platform during its debut period.
Premiering worldwide on January 23, the edge-of-the-seat crime suspense trended at the top through its opening weekend and reached viewers across 89 per cent of India’s pin codes, underlining its rare ability to cut across regions, languages and viewing habits. The performance marks a significant milestone for Prime Video’s south originals slate, reflecting the rising national appetite for tightly written, character-driven narratives.
Beyond the numbers, Cheekatilo’s success highlights a broader shift in audience preferences. The strong engagement around the film points to the growing demand for female-led storytelling, with viewers gravitating towards grounded, intense narratives rooted in real-world settings. The film’s national traction reinforces the idea that language is no longer a barrier when the story holds its nerve.
Prime Video India director and head of originals Nikhil Madhok said the response to Cheekatilo reflects the momentum of South Originals and the increasing resonance of bold, genre-driven stories. He noted that the film’s gripping narrative and performances kept audiences hooked from start to finish, strengthening Prime Video’s positioning as a destination for distinctive storytelling with cultural authenticity.
Directed by Sharan Kopishetty and produced by D. Suresh Babu under the Suresh Productions banner, Cheekatilo is written by Chandra Pemmaraju and Kopishetty. The film stars Sobhita Dhulipala as Sandhya, alongside Viswadev Rachakonda, with Chaitanya Visalakshmi, Esha Chawla, Jhansi, Aamani and Vadlamani Srinivas in pivotal roles.
Set against the urban pulse of Hyderabad, the film adds another strong chapter to Prime Video’s expanding catalogue of south originals. With its launch-week dominance and widespread reach, Cheekatilo proves that when storytelling hits the right note, even the darkest tales can command the brightest spotlight.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
