iWorld
Chahal Spins a New Tale as Story TV Chief Story Officer
India’s largest micro drama platform ropes in cricketer to script next innings.
MUMBAI: From googlies to plot twists, Yuzvendra Chahal is ready to spin a different kind of story. Story TV, positioned as India’s largest micro drama platform, has appointed the Indian cricketer as its chief story officer, marking an unconventional crossover between sport and snackable storytelling. The move signals the platform’s ambition to blend pop culture with its rapidly expanding short format content ecosystem.
In his new role, Chahal will collaborate closely with the Story TV team to shape fresh ideas, concepts and narratives across genres. Drawing on his experience as a celebrated sportsperson and public figure, he is expected to bring an insider’s lens to stories spanning romance, love, sports, thriller and beyond.
The appointment comes as micro drama continues to gain traction among younger, mobile first audiences who prefer compact, high impact storytelling over long format viewing. Story TV currently boasts a library of more than 600 micro dramas, covering a wide spectrum of themes designed for quick consumption without sacrificing emotional punch.
While details of how Chahal’s involvement will unfold are expected to be shared soon, the platform has hinted that his association could influence both content development and the broader storytelling approach within the format.
For Chahal, known as much for his on field flair as for his off field personality, the role offers a fresh innings. And for Story TV, bringing a cricketer into the writers’ room may just be the twist that keeps viewers hooked for the next episode.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
