e-commerce
Celebrate ‘Mission to Mars’ with Amazon.in
MUMBAI: In celebration of India’s successful Magalyaan mission, Amazon.in, has announced the launch of ‘Mission to Mars’ weekend for customers in India from 4th-6th October 2014. The Mission to Mars weekend will see out-of-the-world deals and great saving for customers in addition to the everyday great deals & savings that are ongoing as part of the Online Shopping Dhamaka on www.amazon.in this festive month.
“We are very proud on the successful completion of India’s Mars mission. It is a great achievement for India and we are celebrating this success by hosting a ‘Mission to Mars’ weekend between October 4th -6th for our customers,” says Amit Agarwal, Country Manager & VP, Amazon India.
The ‘Mission to Mars’ weekend will begin on 4 October offering customers a weekend full of out-of-the-world deals that will add immense excitement to their festive shopping.
“We have witnessed a fabulous response in the first week of our Online Shopping Dhamaka. We wish to make Week 2 much more exciting by offering customers great deals and savings every day during the festival shopping peak. There has been a 250% increase in the number of customers who have taken advantage of the deals on the Amazon.in in the last one week.
The Top 5 categories of last week were Customer Electronics (including PC), Books, Home & Kitchen, Health and Personal Care and Baby. The Micromax Canvas A1 was one of the top selling products last week. Amazon.in is on track to selling 100K units of the device in less than two weeks of its launch and is by far the best selling phone on Amazon.in. Amazon.in also sold more than 75 thousand cans of Coke Zero in less than a week of its launch; iPhone sales witnessed a 5x jump in sales while customers bought twice the number of books during the 1st week of the Online Shopping Dhamaka.
As the Online Shopping Dhamaka enters its 2nd week, customers can save big everyday and get great deals on thousands of top-selling products. Customers can enjoy –
• Flat 40% off on branded watches
• Flat 50% off on movie titles
• Flat 50% or more off on Shoes
• Flat 30% off on Pet Supplies
• Flat 30% off on Diapers
Customers will get to enjoy exclusive access to new brands and products that are set to launch on Amazon.in this week. In addition, customers can benefit from several cash back offers.
Customers can find more deals on http://www.amazon.in/Gifts-Store which has huge savings across a variety of Amazon.in categories – i.e home décor, electronics, kitchen appliances, video games, apparels, jewellery and more.
Customers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards. Customers across several cities in India are increasingly enjoying Amazon’s guaranteed next-day delivery on more than 325,000 products fulfilled by Amazon.
All customers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
