iWorld
Celebrate Holi with Sony LIV’s Digital Pichkari!
MUMBAI: Sony LIV, Multi Screen Media (MSM’s), premium video-on-demand brand, announced its special programming line up for this weekend’s Holi festivities. With Sony LIV, you no longer have to worry about missing Holi special shows on TV, while you are away with your friends and family, celebrating the festival of colours. Sony LIVallows you to catch up on all the episodes and videos from your favorite show,Jab Aap Chahein.
Sony LIV will also host a “Digital Pichkari – Holi Special”series where hit Holi-themed episodes from popular serials will be featured. Some of these popular shows include FIR, Kya Huaa Tera Vaada, Mai Kab Saas Banungi, Chidiya Ghar, Kahani Comedy Circus ki, Taarak Mehta and The Rasoi Show
The highlight will be“SAB Ki Filmy Holi”eventwhere you will be able to watch electrifying performances by the marquee characters of SAB. This year, the theme is “Bollywood”, hence the characters will be performing with a filmy twist, where they will talk about the Bollywood film characters that influence them the most and dress up like them as well.
To top it all, LIV will run a mix of your favorite Sony and SABshows that are currently off-air. Enjoy the best of the best erstwhile episodes from “Main Kab Saas Banungi”, “Kahani Comedy Circus ki” and “The Rasoi Show”, to name a few.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
