iWorld
Care World TV to redefine watching TV by riding big on OTT Content
Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also one of the first to become available through a host of internet television broadcasting platforms. By embracing over-the-top content (OTT) which today is redefining the way audiences watch TV, Care World TV has put its viewers in the driving seat and has offered them to break away from the shackles of obligatory TV watching. As a niche content channel, Care World TV has found a new haven in broadcasting via the several OTT platforms presently available. This has led to viewers finding their favourite Care World content from wherever and whenever, rather than the channel scouting for its target audiences.
“Taking cue from our success in the United States where a majority of Care World TV USA audience accesses their favourite shows via the OTT platforms, we in India too have made the channel available through a host of these platforms. Apple TV, Roku and Yupp TV are some of the popular online content broadcasting platforms which are gradually making their way into Indian households. Television as a concept has radically changed in the last one decade and a growing set of niche audience’s interest is shaping the future of network programming,” says Mr. Ajit Gupta, Managing Director, Care World TV.
A recent survey suggests that YouTube, Netflix, and Facebook which did not exist a decade ago are the most accessed today for watching videos. 67 per cent of 18 to 49 year-olds admitted that watching a video today is very different from just a year ago.
“YouTube created a paradigm shift in the way content is delivered and watched. Today, it is the biggest platform for niche content providers and is most preferred by audiences because unlike TV it does not oblige viewers to watch what is being broadcasted but instead offers an option to watch what they choose. This has led to many small production houses mushrooming rapidly which create niche content and are successfully finding their own space. Daily Motion is another such audio-video streaming channel that lures niche content producers and Care World is available on this channel too,” adds Mr. Gupta.
Today, Care World TV is available via all of the major OTT platforms including its mobile app – Body Care. It has over three lakh subscribers on YouTube and is increasingly being viewed on Daily Motion. Its mobile app also has live streaming and is an interactive platform for patients to directly consult with medical practitioners.
“Niche content channels had to struggle to find space in the conventional mass channels that are available through cable and DTH. But the introduction and wide acceptance of OTT has changed this equation. Care World TV as a niche content channel that has been running shows dedicated to healthcare and wellness for the last nine years is today rediscovering an audience set that is approaching it because of their interest in it, as against it approaching audiences. We are affirmative that our viewers will appreciate our initiatives on making the channel accessible to them anywhere, anytime and such is the power of OTT,” concludes Mr. Gupta.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
