iWorld
Buddha in a Traffic Jam premieres on Spuul
MUMBAI: Spuul brings Vivek Agnihotri’s ‘Buddha In A Traffic Jam’ to its catalogue of films. This movie will be available across devices like web, mobile (iOS, Android), Amazon Fire TV, Android TV & Apple TV along with Airplay on iOS, and Chromecast on Android. The film is available to all of Spuul’s premium subscribers across the world.
Buddha in a Traffic Jam is one of the most controversial films of the year, released just a month back in May, with protests against the movie in many parts of India for alleged propaganda. The film depicts various themes ranging from corruption in the country to campus politics, moral policing, crony socialism and the fight against injustice. It stars Arunoday Singh, Anupam Kher, Pallavi Joshi and Mahie Gill.
Speaking on this development Spuul Global CEO Subin Subaiah said, “We’re happy to bring a film like ‘Buddha In A Traffic Jam’ to our viewers. Our platform has always strived to provide shelf space to bold filmmakers to reach their audiences. This is just a step further in bringing fresh content to our 12 million viewers.
Commenting on this association, Vivek Agnihotri, Director, Buddha in A Traffic Jam, said, “Spuul is one of the oldest video streaming services today, and we’re happy to be associated with them for the internet premiere of Buddha In A Traffic Jam. It is a story that needed to be told, and we hope this association with Spuul helps us spread the word far and wide.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
