eNews
Binance launches Rs 2 crore Holi rewards for Indian users
#IndiaTurnsYellow campaign offers USDT vouchers via referrals from 26 Feb to 25 Mar 2026.
MUMBAI: Binance just painted Holi yellow and handed out Rs 2 crore in crypto confetti to make the festival even more colourful. Binance has rolled out a Rs 2 crore community rewards campaign exclusively for its verified Indian users, timed to the spirit of Holi and running from 26 February to 25 March 2026. Themed #IndiaTurnsYellow, the month-long initiative taps into the festival’s playful energy and Binance’s signature yellow branding to boost engagement in India’s fast-growing digital asset community.
Open only to users with completed India-based KYC verification, the campaign rewards referrals, both inviter and invitee unlock reward boxes containing USDT token vouchers worth Rs 300 to Rs 1,200 each after the new user registers, completes KYC, deposits at least $5 equivalent, and conducts qualifying transactions. Each participant can unlock up to 20 boxes on a first-come, first-served basis from the Rs 2 crore pool.
A week-long social media challenge adds extra spice, with $10,000 in USDT up for grabs. Users follow Binance India on X and Instagram, engage with giveaways, and stand a chance to win bonus rewards.
The move reflects Binance’s strategy of weaving global brand campaigns into India’s cultural calendar while promoting responsible participation through educational tools on Binance Academy. Digital asset trading carries market risk, and the exchange reminded users to review all terms, eligibility criteria, and anti-abuse safeguards before joining.
In a market where Holi colours meet crypto wallets, Binance isn’t just throwing money around, it’s turning festive cheer into a serious incentive, one verified referral at a time.
eNews
Swiggy sees 23.2 per cent order surge during T20 World Cup final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
