e-commerce
Bajaao & Hard Rock café come together for artist management
MUMBAI: BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments and theirevents division in BAJAAO Consulting and Events Pvt Ltd (BCEPL) today announcedtheir partnership with Hard Rock Café to curate artistes performing at various venues from across the country. Currently, Hard Rock Café is present in Mumbai, Bangalore, Chennai, Pune & Delhi, and Hyderabad which will in turn allow BAJAAO to service the crux of metropolitan cities across the country.
Given the current state of the live music industry in India, which is experiencing young talent mushrooming in the country, BAJAAO Consulting and Events Pvt Ltd will have an opportunity to encourage a number of acts to center stage where this talent can continue their journey to higher levels in the music industry while they build a promising career.Hard Rock Café has been one of the first venues to consistently promote talent across the board in India & looks to strengthen its focus on the same.BAJAAO will be handling the artiste’s management for over 52 weeks i.e. approximately over a year for Hard Rock Café.
Thanks to its deep roots in the Indian music scene the company has also expanded the events division to include and execute bigger, better musical events and partnerships, which include associations with Jack Daniels Rock Awards,International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc.
Speaking on the association,Ashutosh Pande, Founder-CEO, BAJAAO commented: “I look forward to unearthing amazing talent & providing them with the platform to perform. These young musicians are passionately driven with a burning desire to perform, and we would like to expose them to the industry as much as we can.Music is indispensable and will always be a part of our world. India is only now expanding its idea of live music by going beyond Bollywood and other classical forms.We are honored to work with one of the world’s most iconic brands for music& also to promote the abundant talent this country possesses.”
Also commenting on the development,Mr.AkashSharma, Manager for Marketing & Events at Hard Rock Café said: “The BAJAAOteam has worked with innumerable talented musicians since their humble beginnings from the Jam room to the live sound company. This has provided them with a level of trust & insights in this industry which few possess. Hence we are looking forward to this association with them andfor some great music at Hard Rock Café.”
BAJAAO has been encouraging young talent to be successful in the music industry for years.They have recently tied up with the prestigious True School of Musicas their gear partner powering any and all of their musical needs. The school is affiliated to the Manhattan School of Music in New York and the Academy of Contemporary Music in the UK. The firm is realizing its vision to be the one point source for all musical needs for musiciansacross the country.
There is a constant rise in independent DJs, musicians, organisersetc which willsee this industry grow exponentially in the coming years. BAJAAO will continue to provide an opportunity for many to chase their passions inorder to set the stage for music in India.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
