e-commerce
Amazon India slashes fees to boost seller growth
Zero referral fees now on over 12.5 crore products under Rs 1,000, Easy Ship fees cut by over 20 per cent from 16 March 2026.
MUMBAI: Amazon India just dropped fees like confetti because when sellers save up to 70 per cent, even the checkout cart starts celebrating. Amazon India today announced a major fee reduction to supercharge growth for lakhs of sellers, expanding zero referral fees coverage more than 10x from 1.2 crore products in 2025 to over 12.5 crore products priced under Rs 1,000 across 1,800 plus categories. Effective 16 March 2026, the changes also include a more than 20 per cent cut in Easy Ship fees for products below Rs 300, plus savings of up to 90 per cent plus on selling fees for the second unit when multiple units ship in one box.
Easy Ship where sellers store products at their premises while Amazon handles pickup and delivery remains a favourite for small businesses and those scaling up, thanks to lower upfront logistics costs. The revisions aim to make selling more profitable, especially for entrepreneurs in Tier 2 and Tier 3 cities.
Amazon India director of selling partner services Amit Nanda said, “Building on last year’s fee reductions, we are now expanding that commitment to benefit a much larger cohort of sellers. By eliminating referral fees across 1,800 plus categories and reducing logistics costs, sellers can save up to 70 per cent in fees.”
Illustrative per-unit savings (effective 16 March 2026, products under 500g):
Fashion jewellery necklace set (Rs 999, Easy Ship), total fees drop from Rs 324 to Rs 100, a 69 per cent reduction (save Rs 224).
Earphones (Rs 798, Fulfilled by Amazon), total fees fall from Rs 248 to Rs 109, a 56 per cent reduction (save Rs 139).
T-shirt (Rs 299, Easy Ship), total fees reduce from Rs 71 to Rs 56, a 21 per cent reduction (save Rs 15).
Earthen Story (a Bengaluru-based seller) co-founder Ashish Agarwal reflected on last year’s changes, “When Amazon axed referral fees on products under Rs 300 last year, it was a game-changer… The result? 50 per cent explosive growth, with more momentum to conquer even bigger categories.”
Sellers can choose from three fulfilment options, self-ship, Easy Ship, or Fulfilled by Amazon (FBA). The fee cuts reinforce Amazon’s push to pass operational efficiencies back to sellers and customers in one of the world’s fastest-growing e-commerce markets.
In a platform where every rupee saved can fuel the next listing, Amazon isn’t just tweaking numbers, it’s handing sellers rocket fuel to scale faster, sell smarter, and keep the cart rolling.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
