iWorld
Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed
MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.
Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s philosophies and its purpose in an extraordinary video which is choreographed by Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.
The video begins with Aditi’s haze, walking into a decrepit location. She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.
All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”.
Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself. She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”- a befitting message to celebrate International Women’s Day. An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.
Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration! That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.
The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic
iWorld
Taylor Swift sued by Maren Wade over Showgirl trademark clash
Las Vegas performer claims hit album branding overshadows her long-held identity
MUMBAI: A high-profile trademark dispute is brewing in the entertainment world as Las Vegas performer Maren Wade has filed a lawsuit against global pop star Taylor Swift over the title of her latest album.
Filed on March 30 in the U.S. District Court for the Central District of California, the suit accuses Swift and UMG Recordings of trademark infringement, false designation and unfair competition. At the centre of the dispute is Swift’s chart-topping album The Life of a Showgirl, released in October 2025.
Wade argues that the album’s title and branding are confusingly similar to her long-established trademark Confessions of a Showgirl, which she has built since 2014. What began as a column in Las Vegas Weekly has since expanded into a touring stage show, podcast and book, with a federal trademark secured in 2015.
The complaint leans heavily on the concept of reverse confusion. Wade claims Swift’s global popularity has effectively drowned out her brand, leaving audiences to assume she is imitating the singer rather than the other way around. The lawsuit cites instances of fans using Wade’s trademarked phrase in connection with Swift’s album and search results increasingly pointing to Swift-related content.
A key element of the case involves the U.S. Patent and Trademark Office, which had already raised concerns. According to the filing, the office issued a partial refusal of Swift’s trademark application in late 2025, citing a likelihood of confusion due to shared phrasing and overlapping entertainment categories.
“They did not do so quietly,” the complaint notes, referring to the album’s rollout, which quickly extended into merchandise, labels and retail branding aimed at a similar audience.
Wade is seeking a permanent injunction to stop further use of the title, along with a share of profits, damages and legal costs. The stakes are high given the album’s commercial success, with over four million units sold in its first week in the United States alone.
Taylor Swift, known for her expansive intellectual property portfolio, operates through entities such as TAS Rights Management and Bravado, which manage her trademarks and global merchandising operations.
The outcome could hinge on whether the court sees the similarity as coincidence or confusion. For now, the case sets the stage for a legal showdown that may determine who truly owns the spotlight in the “showgirl” story.
