iWorld
4K technology touted to transform ‘onscreen’ viewing in Asia
MUMBAI: HD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia’s way. 4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter’s standard of 1920 x 1080 pixels. Naturally, 4K brings to viewers sharper, higher clarity images and videos.
BroadcastAsia2014 – Offering a preview of cutting-edge 4K technology
Come June at BroadcastAsia2014, players from Asia’s TV and broadcasting industries will be able to feast their eyes on the most avant-garde 4K technology available globally, presented by some of the world’s foremost companies in the TV viewing playing field. Leading international exhibitors such as Canon, EVS, Grass Valley, Quantel, Orad, Red Digital Cinema, Village Island, Sony and many more will be showcasing their cutting edge 4K/UHD products.
Orad, a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions, will be highlighting at BroadcastAsia2014, its new tapeless broadcast graphic and video server workflow technology – Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows.
iWorld
Arike unveils futuristic dating campaign set in 2050
Malayali app imagines AI-led love with Hansika and real-life father in emotional film.
MUMBAI: Love in 2050 might come with holograms and hyper-personalised algorithms but Arike’s betting the heart still needs a good old-fashioned “yes, forever”. The Kerala-rooted dating app from Aisle Network has launched a fresh digital video campaign that fast-forwards to the year 2050, painting a world where tech handles compatibility scores, virtual first dates, and even memory-recreated companionship. Yet the core message cuts through the sci-fi gloss: no matter how advanced the tools get, real commitment remains a deeply human choice.
Set in a sleek, futuristic Indian home, the film opens with a light-hearted father-daughter chat about how relationships spark in their high-tech era. As the daughter marvels at algorithm-driven matches, the father gently steers the story back to his own beginning meeting his partner years earlier on Arike and deciding to build a life together. The narrative then weaves in personal loss, cherished memories, and AI’s role in preserving them, landing on a timeless truth, love endures because someone chooses to stay.
Adding emotional weight, actress Hansika makes her campaign debut alongside her real-life father Krishnakumar, who plays her on-screen dad bringing an authentic father-daughter dynamic that grounds the futuristic tale in genuine warmth.
Aisle Network head Chandni said, “This film is our way of imagining how dating might evolve in the next 25 years, while reminding ourselves of what doesn’t change. Technology can help us find compatibility faster, reduce friction, and even recreate familiarity. But love still requires choice and commitment. That has always been at the heart of Arike.”
Through the spot, Arike positions itself as more than a swipe-right platform, it’s a companion for every life stage, from first sparks to lifelong bonds and even second chances. In an age where algorithms promise perfect matches, the campaign quietly asks, when the tech fades, who’s still there when the lights come up? For Arike, the answer hasn’t changed in 25 years and probably won’t in the next 25 either.
