Thermocool partners Nayyi Navelli for pan-India campaign to boost brand visibility

MUMBAI: Chill meets thrills in India’s appliance aisles. Home and kitchenware manufacturer Thermocool Home Appliances Ltd has hitched its promotional wagon to Nayyi Naveli, the fantasy horror-comedy starring Yami Gautam Dhar and Addinath Kothare.

Directed by Balaji Mohan and produced by Aanand L. Rai alongside Himanshu Sharma, the family flick hit silver screens nationwide on 16th October 2026. Thermocool is betting that the cinematic spectacle will translate directly into household brand recall as it rolls out an all-India advertising offensive.

The collaboration forms part of a broader push to deepen consumer penetration across regional markets by harnessing mainstream pop culture. Rather than relying solely on traditional spot advertising, the firm is tapping theatrical fandom to keep its fridges and kitchen tools top of mind.

Thermocool Home Appliances Ltd director, marketing, Bhakti Agarwal said, “At Thermocool, our marketing approach is centered on building meaningful connections with consumers and strengthening our presence across Indian households. Association with Nayyi Navelli reflects our focus on leveraging popular entertainment to reach a wider audience and make the brand more relatable to consumers. Through this partnership, we aim to enhance brand recall and reinforce Thermocool’s position as a trusted name in home and kitchen appliances.”

With cinema halls packed for the spooky festive feature, Thermocool expects its high-visibility tie-up to deliver maximum heat for the brand, and leave the competition out in the cold.