ITV News
Kuku TV wins best new short drama app at Sensor Tower Apac Awards 2025
Indian micro drama platform tops global growth charts in 2025
MUMBAI: Kuku TV has been crowned “Best New Short Drama App” at the Sensor Tower Apac Awards, cementing its status as one of the fastest rising names in bite-sized entertainment.
The award citation praised the platform’s breakout year, noting that as short-form storytelling becomes a staple of on-the-go lifestyles, Kuku TV has emerged as a defining force in digital entertainment. The app introduced premium micro-dramas to Indian audiences and recorded a spectacular multi-fold surge in downloads in 2025, ranking number one globally for growth in its category.
In a world where attention spans are shrinking but appetites for stories are not, Kuku TV appears to have struck the right balance. Quick episodes, tightly written plots and genre diversity have helped the platform tap into a generation that prefers drama in snackable portions.
Kuku TV co-founder and CEO Lal Chand Bisu, said the recognition reflects both creative ambition and technological muscle. “We are honoured to receive this recognition from Sensor Tower and to be ranked number one globally in growth within our category. At Kuku TV, we are committed to bringing premium micro-dramas across multiple genres and languages for diverse audiences,” he said.
He added that the company is equally focused on empowering its creator ecosystem with the tools, technology and reach needed to tell impactful stories. At the heart of its expansion is an AI-powered storytelling stack that supports the journey from pitch and production to promotion and personalisation, allowing the platform to scale without losing narrative spark.
As short dramas gain global traction, Kuku TV’s rapid ascent signals that the format is no fleeting trend. For audiences scrolling between meetings, commutes and coffee breaks, the small screen just got sharper, smarter and significantly more dramatic.
ITV News
Policybazaar CEO Tarun Mathur steps down
Sajja Praveen Chowdary named successor as insurance platform reshuffles leadership.
MUMBAI: Tarun Mathur has decided to close his policy at Policybazaar after years of steering the insurance aggregator. Policybazaar has announced that Tarun Mathur has stepped down as Chief Executive Officer and Principal Officer of the company, a wholly owned subsidiary of PB Fintech. Sajja Praveen Chowdary will take over as the new CEO and will also serve as whole-time director.
Chowdary, who joined the PB Fintech Group in 2011, has held leadership roles across multiple verticals. He currently heads “Policybazaar for Business,” the corporate and SME insurance and reinsurance arm. Under his leadership, this segment has grown into one of the fastest-expanding business insurance brokers in India and is positioning itself as a one-stop destination for such products.
A marketing professional with over 17 years of experience, Chowdary brings expertise in business management, product and technology management, business development, and project management in the e-commerce space.
Tarun Mathur began his career at HeroITES and later worked with ebookers and FE Global Technology Services. He joined Policybazaar as a co-founder and associate director of business development.
The leadership change comes as Policybazaar continues to strengthen its position in both retail and business insurance segments in a highly competitive market.
In the fast-paced world of insurtech, where policies change hands as quickly as premiums, Policybazaar has handed the baton to a long-time insider. With Chowdary at the wheel, the company appears well-positioned to keep its growth momentum rolling.
