ITV News
First World Diamond Day shines spotlight on stories behind gems
Global initiative celebrates emotion, legacy and craft of natural diamonds
MUMBAI: The inaugural World Diamond Day saw people across India and beyond come together to celebrate the emotional value of natural diamonds, shifting the spotlight from sparkle to story.
Launched by the Natural Diamond Council, the initiative aims to position diamonds not just as luxury items, but as markers of personal milestones, heritage and memory. From heirlooms passed down generations to modern-day celebrations, the campaign encouraged individuals to share what their diamonds truly represent.
The movement quickly gained traction online, with social media platforms turning into a repository of personal stories under hashtags such as #WorldDiamondDay and #NaturalDiamonds. Participants ranged from consumers to artisans and retailers, reflecting the full spectrum of the industry.
In India, the celebration blended tradition with contemporary aspiration. Leading trade bodies including the Gem and Jewellery Export Promotion Council, All India Gem and Jewellery Domestic Council and the Bharat Diamond Bourse joined the initiative, alongside manufacturers and diamantaires who highlighted the journey of a diamond from its natural origin to a finished piece.
Prominent industry voices such as Richa Goyal Sikri, Archana Thani, Nitya Arora and Arundhati De Sheth also contributed, sharing insights and personal perspectives that added depth to the campaign.
Natural Diamond Council managing director Richa Singh said, “World Diamond Day is a platform for people to share what their diamonds truly mean to them. At a time when consumers, especially younger audiences, are looking for more meaningful ways to celebrate, this initiative offers a reason to pause and honour those moments.”
Beyond marketing, the day underscored a broader shift in consumer behaviour, where emotional connection and authenticity are becoming as important as product value. For the diamond industry, this narrative-led approach could help strengthen relevance among younger buyers.
As the first edition draws to a close, the message is clear. A diamond may be forever, but it is the story behind it that truly makes it shine.
ITV News
Hyundai delivers massive campaign for ICC Men’s T20 World Cup 2026
Innocean India drives 253 million reach and over 856 million engagements for the brand.
MUMBAI: Hyundai has played a perfect innings during the ICC Men’s T20 World Cup 2026 scoring big both on and off the field. Innocean India, Hyundai Motor Company’s master agency for its global ICC partnership, executed a high-impact integrated campaign that reached 253 million unique users across social media platforms and generated over 856 million engagements.
Anchored in the powerful platform ‘Deewane India ka Deewana Humsafar’, the campaign celebrated the passionate connection between cricket fans, the tournament, and Hyundai under the theme of ‘Deewanapan’. It successfully translated the global partnership into a deeply local and immersive experience through broadcast, stadium presence, on-ground activations, and digital engagement.
Hyundai maintained a dominant on-ground presence with integrations during coin tosses, team dugouts, team buses, and in-stadium car displays. High-frequency visibility was achieved through stumps, pitch mats, LED perimeter boards, replay screens, and sight screens.
Beyond visibility, the campaign created real access and participation. Key experiences included Trophy Walkouts, mid-innings pitch inspections, “Beyond the Boundary” hospitality, and an exclusive net session with ICC legend Robin Uthappa. The nationwide Hyundai Trophy Connect initiative took the trophy across cities for fan engagements, while a performance-driven test drive programme generated over 16,500 test drives and 61,000 enquiries. The “Sabse Bada Deewana” contest gave lucky fans once-in-a-lifetime access to the final.
The campaign delivered strong measurable impact: 132 million TV reach, 800 million CTV impressions, and 845 million+ digital views.
Hyundai Motor India Ltd., head of marketing Virat Khullar said, “Cricket has unmatched emotional resonance in India. We focused on going beyond visibility to create meaningful moments of participation and access for fans.”
Innocean India, Jaeho Yoo, CEO & MD of added: “By integrating presence, participation, and real-time engagement, we created a cohesive narrative that became part of how fans experienced the tournament.”
Executed through Innocean India’s Unified Marketing OS, the campaign seamlessly blended strategy, creative, digital, content, and on-ground experiences into one powerful ecosystem.
When cricket fever sweeps the nation, Hyundai didn’t just sponsor the World Cup, it became a passionate Deewana alongside millions of fans, delivering both scale and memorable brand moments. A masterclass in turning a global partnership into a truly Indian celebration.
