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Content Hub

GUEST COLUMN: The harm that good ads do

Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won’t get the other person to say ‘Good Morning’ to you, and with a smile.

What to say is the ‘strategy’. How to say is the ‘creative’. Effective communication is a perfect blend of content and presentation.

TV Shows Factual
Podcast Advertising: Opening new doors for marketers

Mumbai: With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained popularity, and drawn the attention of marketers too. Previously, podcasts were mostly extended content pieces coming out of radio channels because of their understanding of the medium. However, they have grown immensely over the last few years.

TV Shows Factual
Dangal TV gears up for launch of new shows

Mumbai: Riding on the success of two of its prime-time shows, the 24 hours’ general entertainment channel (GEC) Dangal TV has entered 2022 on a high.  The channel has now announced a slew of new launches that will be premiered in the coming weeks.

Apart from its growing fandom across the rural areas, the channel has also extended its viewership in the urban segment with two of its popular shows, ‘Rakshabandhan… Rasal Apne Bhai Ki Dhaal’ and ‘Nath Zevar Ya Zanjeer’.

TV Shows Factual
IN10 Media’s Epic readies for brand makeover starting 16 December

Mumbai: IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.

According to the media network, this will add another dimension to its offerings, and help evolve the channel in keeping with the times.

TV Shows Factual
Tarun Katial announces his venture- ‘Eve World’

Mumbai: Tarun Katial, a senior media-tech professional has unveiled details of the soon-to-be-launched platform under his new venture Eve World platform.

TV Shows Factual
Chicken Soup for the Soul Entertainment acquires Locomotive Global

Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc.

The homegrown production company is currently producing and developing some original productions including an original series in development with Amazon Prime Video, as well as Indian local language remakes of well-known series including "Ray Donovan" for Netflix India.

TV Shows Factual
Mipcom 2021: Stage set for world’s largest content market

CANNES: All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of the content trading and production community – Mipcom 2021. Not only were the planeloads coming into Nice full of TV, streaming, and feature film executives, the weather gods too seemed to be playing fair, by keeping the sun out blazing strong, and the rain away.

TV Shows Factual
The Q's client list has grown 6 times since its launch on DD Free Dish: CEO Simran Hoon

Mumbai: Since its launch in December 2017, growing the channel’s distribution has been a top priority for The Q. Realising the potential of small-town India for which television is still either the only or main source of entertainment, the media start-up hopped on to DD Free Dish in March-April and the numbers thereafter are a testimony to the plan’s success.

TV Shows Factual

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