Content Hub

Content Hub

OML Entertainment elevates Tusharr Kumar to COO

Mumbai: India’s leading media and entertainment agency, OML Entertainment, has announced the elevation of Tusharr Kumar as its chief operating officer. He will report to OML Entertainment CEO Gunjan Arya and be working closely with her across various businesses at OML, spanning content, creative, technology and talent. 

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GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties

Mumbai: It’s almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows. Here are five short-form content marketing strategies we live by:

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Bombay Design Centre gets artistic for Camlin 

Mumbai: Well-known art and craft brand, Kokuyo Camlin is a pioneer in building quality products that are made in India and have been loved by millions of artists for over 90 years. The brand has partnered with design and tech firm Bombay Design Centre to build India’s first art and artist platform with content, creativity, and commerce at its core.

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GUEST ARTICLE: Impact of advertising on people depends on relevancy of content

Mumbai: You know an advertisement has done its job when people start talking about it. When people are influenced to visit your website and learn more about your brand’s offerings. However, understanding what captures the attention of the audience and keeps them engaged is of real importance.

Advertising is one of the most powerful tools brands use to build relationships with their audience. An effective ad successfully reaches the target audience and makes them aware of your brand’s products and services.

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Our product is DIY, plug-n-play, and is a must-have tool for all content creators, reveals Instoried's Sharmin Ali

Mumbai: Instoried helps enterprises and individuals create emotionally engaging content thereby improving ROI. Instoried is a deep-tech platform that analyses and optimizes the emotional quotient, tonality and relevance of written content across formats like blogs, articles, social media posts.

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We want high-quality OTT content available, accessible, and affordable to consumers: Tata Play chief communications officer Anurag Kumar

Mumbai: Tata Play's (formerly known as Tata Sky) over-the-top (OTT) platform, Tata Play Binge, has enabled 17 streaming apps in addition to gaming under one roof.

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Bob Chapek exits Disney; Bob Iger returns as CEO for two more years

Mumbai: US and global media conglomerate Disney has announced that Robert A. Iger is returning to lead Disney as CEO, effective immediately. Iger, who spent more than four decades at the company, including 15 years from 2005-2020 as its CEO, has agreed to serve as Disney’s CEO for two years, with a mandate from the board to set the strategic direction for renewed growth and to work closely with the board in developing a successor to lead the company at the completion of his term.

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GUEST ARTICLE: The creator economy and how it has evolved over the last few years

Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated by a few major media houses based on the preferences and requirements of the masses. The advent of the internet and web 2.0 brought a significant shift in how we consumed information by decentralising content communication, creation, and distribution.

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