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MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the...
MUMBAI: Sony Sab has regained its position on pay platform, replacing Zee TV on the second spot in week 47 (Saturday 21 November 2020 to Friday...
MUMBAI: Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with...
CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia. Regardless of the name,...
MUMBAI: Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard...
