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New TV Ratings Policy 2026 removes default landing page viewership from ratings
New 2026 policy bars such viewership; transition timing raises concerns.
India rewrites its TV ratings rules. The cure has some of the same problems as the disease.
A damning survey of 2,037 households by the Esya Centre finds that consumers love television, despise their bills, and have almost no idea why they are...
The FICCI-EY report finds Connected TV surging to 40 million weekly homes and ad revenues up 42 per cent, even as linear television posts its fourth...
