MUMBAI: The UP Warriorz have added a fresh layer of shine ahead of the new Women’s Premier League season, unveiling a multi-year partnership with Joy Personal...
MUMBAI: Budweiser is muscling into cricket, with AB InBev striking a landmark deal to become the official beer partner of all major International Cricket Council tournaments...
DELHI: Shaji Prabhakaran has stepped into the role of chief advisor for the GOAT India Tour – Messi, injecting the country’s most-watched sporting spectacle with the...
MUMBAI: The World Pickleball League has added a fresh twist to its line-up by welcoming the Jaipur Djinns as its seventh franchise, marking the league’s first...
MUMBAI: The hand-wringing has begun. JioStar, India’s broadcasting colossus, is supposedly staring into the abyss: haemorrhaging money on cricket rights, throttled by advertising bans on online...