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Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
New Delhi; Phalguna 22, 1927 March 13, 2006 The Government has taken a policy decision to support film festivals by according exemption from certification to certain...
While the Oscar Awards on Sunday targets the mature film buff Cartoon Network has announced a show of its own which targets the kids. The “First...
Zee Interactive Learining Systems has announced two tie ups involving the Bombay Stock Exchange and Electronic Data Systems. ZILS claims to have invested Rs. 500 million...
Numero uno Hindi entertainment channel Star Plus has claimed an all time high prime time channel share of 24, as per market research agency AC Nielsen’s...
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