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CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia. Regardless of the name,...
MUMBAI: Zeel’s Marathi music channel – Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and...
MUMBAI: Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard...
NEW DELHI: As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with...
NEW DELHI: Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web...
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