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Six billion viewers, 16 venues and one very ambitious control room in Dallas.
India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Series to air live on Unite8 Sports channels in July 2026.
Fundraising move comes days after FIFA media rights partnership.
Mahindra and Diageo lead a roster that spans auto, FMCG, beverages and technology as Zee bets its new sports network on football's biggest stage
