The 100th-anniversary campaign is conceptualised by Maitri Advertising Works.
The channel is set to entertain its viewers with the world TV premieres of Holi special films.
Titles such as 'The Watch' and 'Critical' will be available on the streaming platform.
The channel has invited brands to replay iconic 80s and 90s ads during the premiere.
MX Media’s AVOD business grew by three times in 2021, according to Bedi.
