Viacom18 kids cluster head of marketing Sonali Bhattacharya speaks to IndianTelevision.com.
The premiere episode of ‘Pokémon Sweets Paradise’ was unveiled on 15 March.
The global initiative is associated with the Early Childhood Association of India.
The series offers educational elements such as science, life skills, friendship and humor.
The channel's content will cater to 8 to 12 year old target audience.
