After the Big Event what? That must have been the dilemma confronting Sony Entertainment Television’s executive V-P ad sales and revenue management Rohit Gupta in the...
MUMBAI: There’s good news at Zee. The “mother of all awards” has delivered healthy ratings for Subhash Chandra’s flagship channel, catapulting Zee TV into the top...
MUMBAI: Come 11 March, Sony Entertainment Television will add another ‘K’ serial- Balaji Telefilms’ Kkehna Hai Kuch Mujhko – to their buffet of weekend shows. The...
MUMBAI: The contours of Sony Entertainment Television’s programming strategy for 2004 appear to be slowly taking shape. SET India executive VP, content and response Tarun Katial...
MUMBAI: Shunning the ballot box, a common trend in our country, will be tackled by Channel [V] with an election awareness drive called [V] The Big...