BARC has gone dark, broadcasters are guessing, and digital is quietly cheering
New broadcast technology adapts live television for full-screen smartphone viewing in real time
Brands tap TV and OTT inventory as 48 teams prepare for 104 matches in 39 days
How a quiz show and a saas-bahu saga, launched on the same evening in 2000, built the pay-television ecosystem India still lives in.
CTV attracts more brands and exclusive advertisers as linear TV ad volumes decline
