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High-stakes broadcast standoff hits pause as tribunal delays hearing after technical glitch
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
Sony Pictures Networks India takes the hit singing show abroad, featuring Madhubanti Bagchi and star-studded performances
Bookings from 12 February to 10 March 2026 unlock USA trips and pitch moments
Cricket themed campaign runs 7 Feb to 8 Mar with tickets, jerseys and balls up for grabs.
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