From a four-storey mural in Kolkata to team buses in Chennai and Ahmedabad, KKR is turning a cricket campaign into a cultural one
The former India opener wants to build a nationwide network of academies — and he is starting in the heartland
Franchise blends local languages and large-scale outdoor to deepen fan connect
After seven years reshaping the broadcaster's people agenda, Manu Wadhwa steps back from the front line
The two companies have completed a sprawling outreach campaign across Uttar Pradesh and Madhya Pradesh, targeting households still stuck on free-to-air television
