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In this article, Nivedita Anand, head of branding and strategic communications at the Thapar Institute of Engineering and Technology, reflects on a growing shift in higher...
MUMBAI: Lord Yama is keeping a close watch on India’s pay TV’s door, though from a distance, India’s pay-television industry, once the swaggering overlord of 151...
Masuma Siddique, founder and chief strategist of InkCraft Communications, looks back at 2025 as a reset year for advertising and marketing, one shaped by intention, restraint...
Dr. Vikas Katoch, Founder & CEO of Adomantra Digital India Pvt Ltd and a digital advertising specialist with over 14 years of experience, reflects on how...
MUMBAI: As 2025 draws to a close, India’s Hindi General Entertainment Channels (GECs) are a study in contrasts. The industry is effectively bifurcated into two distinct...
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