Honoring inspiration, diverse talents, and India's vibrant trends.
Brands are adapting the mobile-first approach to reap incremental ROAS and optimal results.
The marketing industry also saw a slew of people movements in the past year.
Marketeers were compelled to unlearn everything & adopt new tactics of engagement with viewers.
India’s OTT market grew to 424 million users in 2022, up by 20% from 2021.