At India’s biggest marketing meet, leaders warn that authenticity is the new competitive edge
Brand leaders debate Gen Z, AI and storytelling as India’s digital economy surges
Industry leaders lauded the forum for candid insights on AI-driven app growth strategies
IBC2025 draws record crowds as the entertainment industry grapples with AI & streaming wars
At around 10 am on 12 September, long before the espresso machines hit their stride, Hall 8 of Amsterdam’s RAI convention centre throbbed with an unexpected...