Parle confectionery brands include Melody, Kismi, Mango Bite, Poppins among others
The news platform recorded 378 million total views.
The event roped in sponsors across categories namely meesho, Samsung Galaxy A53 5g, and others
The 100th-anniversary campaign is conceptualised by Maitri Advertising Works.
A two-day-long event honoured the stalwarts of the Punjabi digital film industry.
