MUMBAI: The Trinbago Knight Riders just hit a sponsorship sixer. Caribbean Premier League’s most decorated franchise has inked a multi-year title partnership with Stake, the world’s...
MUMBAI: Idiotic Media has turned micro-influence into macro impact. Its high-octane campaign for Poco’s F7 5G smartphone has rewritten the rulebook for digital launches, enlisting 250...
MUMBAI: In a major move to redefine the creator economy in India, Banijay Asia, one of India’s leading content powerhouses, has joined hands with Collective Artists...
JOHANNESBURG: SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink...
MUMBAI: From boots to brand play, Sandesh Jhingan is lining up a new formation. Indian football’s defensive rock, Sandesh Jhingan, is now dribbling into new territory...