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LONDON: It looks as if UK-based agencies are taking a leaf out of Indian agencies such as Mudra. Bartle Bogle Hegarty (BBH), the advertising agency famous...
NEW YORK: As radio airplay becomes harder to secure and music channels focus on reality television, record labels are looking at online promotions as a viable...
LOS ANGELES: The annual five-year entertainment and media forecast by accounting giant PricewaterhouseCoopers concludes that advertisers faced with continued economic and political risk will opt for...
MUMBAI: The ad industry’s emphasis on cutting costs seems to be having an impact on the creative aspects of TV (or radio) commercials (TVCs) or background...
MUMBAI: There is good news for Mediaturf Worldwide, the online specialist consultancy wing of EuroRSCG India, even as the firm gears up to celebrate it’s third...
