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MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on...
NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations...
NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an...
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