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JAIPUR: If Harley-Davidson represents an iconic brand in the US, the natural question that flows from this is whether something like that could work with India’s...
JAIPUR: “The global India – intellectual capital for the world.” This was the key thought that Aditya Birla Group chairman Kumar Mangalam Birla had to offer...
JAIPUR: Cognitive neuroscience – the study of how our brains function – as a means to improve ad effectiveness? Whatever next. Well, Noel Coburn,...
JAIPUR: The Harley Davidson story is all about what passion can do for a brand. From dead on its feet no-hoper to ultimate in cult brand...
JAIPUR: “Today’s brave new world offers many opportunities to build brand India with global appeal.” Mukesh Ambani at the Chairmen’s Round Table at Ad...
