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MUMBAI: Following a multi-agency creative pitch, McCann Erickson was appointed to handle the strategy and creative advertising accounts of three of Marico Industires leading brands –...
MUMBAI: International surveys show that events are being increasingly used as highly effective brand building and selling tools. Only they need to be used in synergy...
MUMBAI: The broadcast regulator announced today it had set up a committee whose mandate was to work on the various issues relating to cable television and...
MUMBAI: Ever since the Telecom Regulatory Authority of India (Trai) bowled its bouncer at the cable fraternity recommending the 10 July 2003 notification on conditional access...
MUMBAI: “If ever you all come to Spain, keep one thing in mind – Don’t come alone or you’ve had it.” This can pass off as...
