Premium formats fuel surge as advance bookings gather pace before 30 July debut
'Barsaat' captures Peter Parker's emotional journey ahead of the film's July 30 release
Exclusive collectibles tie-in with Spider-Man: Brand New Day marks cinema chain's boldest experiential retail push yet
Studio acquires first film as Atari expands iconic gaming franchises into cinema
Marvel unveils MCU casting at Comic Con as Black Panther 3 also gets 2028 date
