It has also launched its sonic brand identity with a musical logo.
The commercial aptly highlights the qooling and rejuvenating nature of the Q-Gel mattress.
The TVC personifies the word 'Badass'.
It features renowned Delhi Capitals’ players- Rishabh Pant, David Warner, and Anrich Nortje.
It stars Bollywood star Vaani Kapoor and salon expert Vipul Chudasama.