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MUMBAI: The Essel Group owned four-screen cinema multiplex Fun Republic has, with the aid of GurukulOnline Wireless, developed a sophisticated SMS-based movie information and ticketing service...
LONDON: WPP’s global communications agency MindShare and its sports marketing agency Global Sportnet have announced their intention to rapidly scale their presence within the sports marketing...
NEW YORK: Interpublic group of company is in talks to merge its ailing agency Bozell with sibling Lowe & Partners Worldwide, which is poised to handpick...
NEW DELHI: This is another innovation done by an FMCG in oder to understand the future customers’ needs and preferences. Electrolux Kelvinator Limited (EKL), a subsidiary...
Pitch – a process, during which an agency approaches a client with the intention of acquiring his business, usually marked by ‘environmentally friendly activities‘ like recycling...
