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MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Banyan Tree Communications CMD Anish Trivedi reiterated that...
MUMBAI: While speaking at the Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence, Star India COO Sameer Nair stated that successful...
MUMBAI: More than Readership! That is what Media research Users Council (MRUC) in association with Hansa Research are looking to do with Indian Readership Survey (IRS)...
MUMBAI: A 360 degree marketing and promotion plan that the beeb conceived for the new quiz seriesUniversity Challenge has paid rich dividends. An official release informs...
NEW DELHI: In a category driven by facts and design specifications, Somany Tiles’ new television commercial (TVC) builds an emotional connect to create unique brand positioning....
