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Launching Itchguard, a cream which provided relief from ‘itching’ proved to be a challenge for Mudra as they were required to promote the product in an...
Orient PSPO was launched as a technological breakthrough. It was positioned as the Latest Air Delivery Technology with a clear tone of finality in the television,...
MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: The latest marketing initiative from Zodiac, a manufacturer of corporate and semi formal garments, shows that the Net can be an effective vehicle of catering...
LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of...
